Tell me more about LupinStar!

Collection LupinStar is inspired by amusement parks, fairs, and the circus. Immerse yourself in their sounds, smells and tastes, in their color, and their movement: <<"Step right up and see", music, cotton candy, caramel apples, acrobats, a tombola, the witch's train, the spinning Ferris wheel, the roller coaster, flashing illuminated signs, tents full of people, the carousel, flying chairs, bumper cars... >>

These are some of the images I was gathering, they suggested a lot of things!

(References: Coney Island by .natasha. | Circus Lights by Cassia Beck | Circus por Matthias Heiderich | Circus tent: "Dientes" (Teeth) by Karto Gimeno | San Diego Fair, by Jonathan Lo via Happy Mundane | Franklin County Fair by Maure Briggs-Carrington | Cover of the book "The Circus", editorial Taschen | Parisian carousel by Scrumptious Venus | Vintage carousel in Glen Echo Park by Caroline Richmond | The Museum of Ice Cream via Lovely indeed | Unicorn bars via Cookies & Cups | Vanilla Donuts via Alice & Lois | Images I could not identify authorship of, sourced via Pinterest )

What would it be like to be there, to stop in the midst of all that hustle and squint your eyes? That's what I wanted to "draw" on the garments. With vibrant colors, simple geometries, stripes, confetti, triangles! Joy!

In the step by step process, in addition to sketches I used collages. I discovered them in the previous collection (Botane) and I'm a total fan :D I think it's a very intuitive way to clarify ideas while "testing, like playing"!

I love dedicating time to design the little details of the packaging. I wanted them to be part of the story that LupinStar tells. That's why the garment labels are like attraction tickets, filled with sugar confetti! which also explains what the collection is about. The cards that accompany the shipments ("zenkiupolitos" - "thanksPopsicles"), are cardboard ice creams and "their flavors": the textures of the garments.

Everything tastes sweet :D it's fun and very colorful!

The collage of the collection! Divided into pieces, like a puzzle, were the first clues I gave of LupinStar on Instagram, before the launch. It also became a postcard, to accompany the shipments.

It brings together textures of the garments and references that inspired me, the colors and the whole world of sensations... Can you smell the cotton candy? can you hear the music? :D <3

(Collage image references: Photo of Maria Pierangeli by George Silk | Vintage circus poster “Descente d’Absalon par Miss Stena”, lithographed by Faddegon & Co, from the Tissandier Collection via Library of Congress | Pinito del Oro reading a newspaper on the trapeze, via Circopedia | Vintage circus poster by DandDDigitalDelights | Cover of the book "The Circus", published by Taschen | Vintage- Swing ride by D~Love | Circus tent: "Dientes" (Theeth) by Karto Gimeno | Coney Island by .natasha. | Vintage carousel at Glen Echo Park by Caroline Richmond | Ice cream via Paper & Stitch | Vanilla donuts via Alice & Lois | Images whose authorship I couldn't identify, obtained via Pinterest ).